Sunday Times Books LIVE Community Sign up

Login to Sunday Times Books LIVE

Forgotten password?

Forgotten your password?

Enter your username or email address and we'll send you reset instructions

Sunday Times Books LIVE


@ Sunday Times Books LIVE

Amanda Hocking: Self-Publishing Success Story (Plus: Video)

In a recent post (Self-Publishing: A Global Audience Could Mean Big Sales), we wrote about Amanda Hocking, who sold more than 450 000 copies of her nine self-published young-adult paranormal books, of which 99% were e-books.

Watch a video aired on the KTTC news channel in which Hocking discusses her self-publishing success:

YouTube Preview Image

Eli James of the blog Novelr has also caught wind of this success story and writes that even though Hocking has never been traditionally published, she sold 100 000+ copies on Kindle’s e-book store this past December. He also lists other indie authors who are doing exceptionally well according to Kindle’s monthly sales list.

James says that self-publishing can be very profitable for an author, especially when publishing e-books, since you only need to pay for the cover and book design and there is no traditional publisher that takes a big cut from your sales.

Self-publishing companies like Mousehand offer services such as editing, book design and distribution via online retailers like and

Meet Amanda Hocking. She’s been in the news for quite a bit now, and I’ve been meaning to write about her since January (or really, to write about the phenomenon she represents – and what it means for web fiction). But if you don’t already know of her, allow me:

Amanda Hocking is 26* years old. She has 9 self-published books to her name, and sells 100,000+ copies of those ebooks per month. She has never been traditionally published. This is her blog. And it’s no stretch to say – at $3 per book1/70% per sale for the Kindle store – that she makes a lot of money from her monthly book sales. (Perhaps more importantly: a publisher on the private Reading2.0 mailing list has said, to effect: there is no traditional publisher in the world right now that can offer Amanda Hocking terms that are better than what she’s currently getting, right now on the Kindle store, all on her own.)


Recent comments:

  • <a href="" rel="nofollow">Kathryn</a>
    March 1st, 2011 @16:01 #

    I cannot find an extract! I want to read what 100 000+ a month sounds like.

  • <a href="" rel="nofollow">Helen</a>
    March 2nd, 2011 @13:46 #

    Can't argue with those numbers, but ahem. Anyone else notice that the "author's only costs are for the designer"? Sooo -- no editing, no proofreading, no indexing, etc...

  • <a href="" rel="nofollow">Cat Hellisen</a>
    Cat Hellisen
    March 2nd, 2011 @14:43 #

    Helen: this is why I think that the most successful of the new wave of self-pubbers are going to be those willing to revise and rewrite with an extremely critical eye.

    Not a skill-set writers should be ignoring anyway.

    Ultimately, the readers are going to judge, and word-of-mouth will let people know if a product is worth buying.


Please register or log in to comment

» View comments as a forum thread and add tags in BOOK Chat